CMA's popular touring industry honors known as the SRO (Standing Room Only) Awards return in 2012, CMA announced today at a Membership Roundtable Discussion at the Hilton Hotel in Nashville.
"Following the recent success of the inaugural CMA Touring Musician Award in 2011, the CMA Board felt that the SRO Awards in their entirety should be reintroduced in 2012," said CMA Chief Executive Officer Steve Moore. "The touring industry is a vibrant part of our business and these hard-working individuals are very deserving of this recognition."
Balloting will be conducted with a two-step election process, beginning with a nominating round, then a finalist round. An individual, company or tour cannot win two consecutive years in the same category. Ballots will be sent to CMA members in the following categories: Affiliated, Artist, Entertainment Services, Musician, Personal Manager, Publicist, Record Label, Talent Agent, Talent Buyer/Promoter, TV/Video/Media, and Venue. Voting for the SRO Awards will begin in April. Ballots will be tabulated by the international accounting firm Deloitte & Touche, LLP.
The SRO Award categories will be as follows:
- Business Manager of the Year
- Coach/Truck Driver of the Year
- FOH (Front of House) Engineer
- Lighting Director of the Year
- Manager of the Year
- Monitor Engineer of the Year
- Production Manager of the Year
- Publicist of the Year
- Talent Agent of the Year
- Tour Caterer of the Year
- Tour Manager of the Year
- Touring Musician of the Year (approved and implemented in 2011)
- Venue of the Year
- Video Director of the Year
The SRO Awards were originally created by the CMA Board of Directors in 1990 to honor outstanding professional achievement within the touring industry.
The first SRO Awards were presented at a black tie gala, hosted by K.T. Oslin and Roger Miller, during CMA's Entertainment Expo, which was also known as the Talent Buyers Entertainment Marketplace and later were renamed SRO, international entertainment expo. Ten SRO Awards were presented at the first gala and the number of awards swelled to 19 before the last were handed out at SRO '97.
The 2012 SRO Awards will be presented later this year during Country Music Month in October.
The Country Music Association: More than 11,000 music industry professionals and companies around the globe are members of CMA. Formed in 1958 as the first trade association for a single genre of music, the organization's objectives are to serve as an educational and professional resource for the industry while advancing the growth of Country Music around the world. This is accomplished through CMA's strategic imperatives - CMA Music Festival and the companion CMA Music Festival television special; "Country Music's Biggest Night(tm)," the CMA Awards; and CMA's latest television venture "CMA Country Christmas." All of CMA's TV properties air on the ABC Television Network through 2021. For information about CMA visit www.CMAworld.com.