CMA Announces Departure Of Bobbi Boyce, Director Of International Relations
CMA Announces Departure Of Bobbi Boyce, Long-Time Director Of International Relations
CMA has announced the departure of long-time CMA employee and current Director of International Relations, Bobbi Boyce. After nearly 30 years of passionate and dedicated service to CMA, Boyce will be stepping away from the organization at the end of this month.
“I have always been proud to work at CMA and have loved being a part of the Country Music community, which is such a special family,” says Boyce. “I will cherish the memories I am taking with me. It’s time to concentrate on other projects in particular as the Trustee for Davy Jones’ Trust, but I look forward to watching the continued growth of Country Music internationally.”
Beginning her career with CMA in 1992 as CMA’s European Assistant, Boyce rose the ranks, eventually taking the helm as CMA’s Director of International Relations. Throughout her time with the organization, Boyce supported all CMA international initiatives including the worldwide distribution of CMA’s television properties including the CMA Awards, “CMA Fest” and “CMA Country Christmas.” Fostering invaluable relationships with international media, industry representatives and Country Music associations across Australia, Canada and the U.K., Boyce has been a significant contributor to CMA’s overall mission of advancing Country Music around the globe.
Working closely with CMA members, the CMA Board of Directors and CMA staff as well as the wider Country Music industry both internationally and domestically, Boyce has been a significant player in establishing CMA’s international task forces as well as bringing on key international broadcasters. When the Country to Country Festival (C2C) was established, she was especially instrumental in ensuring CMA was involved with the festival in an impactful way.
“For many years now, Bobbi has acted as a leading voice for CMA’s international efforts both to our international partners and to our local Nashville community,” says Sarah Trahern, CMA Chief Executive Officer. “She has been instrumental in making sure that the bridge between Nashville and our partners across the globe was strong, secure and supportive of the genre overall. Thanks in no small part to her efforts, we have continued to see significant growth in Country consumption internationally. I, and CMA as a whole, will miss working with Bobbi dearly, but am excited to see her able to focus more time on her other projects.”
“A publicist, networker, connector and facilitator, Bobbi’s presence has been a cornerstone to CMA’s international agenda for almost three decades,” says Milly Olykan, CMA Vice President International Relations and Development. “From overseeing all our international awards and editing our CMA television properties for international audiences, to the countless relationships she has fostered, Bobbi has given so much of herself to keep the international flames burning for CMA. While we are sad to see her stepping away from her work with CMA, we are eternally grateful for her dedicated service to our organization and wish her all the best!”
