CMA RESEARCH & INSIGHTS
CMA is the leading provider of Country Music Research and Audience Insights. Through an ongoing lens of tracking and analytics, we support the industry with actionable learnings that address audience growth, music consumption, and lifestyle purchasing to address the ever-evolving Country Music market landscape.
Country Music Continues to Grow
Continuing significant growth, the Country Music Audience now reaches more than 139 million U.S. teens and adults due to a 9% listener growth rate over the past 5 years.
- More growth among Millennials than ever before
- Growth across all regions of the map, including non-traditional market regions
- More daily music listening versus other genres
COUNTRY MUSIC CONSUMER INFOGRAPHICS
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