ROB POTTS INTERNATIONAL LIVE MUSIC ADVANCEMENT AWARD
The Rob Potts Live Music Advancement Award recognizes outstanding achievements made by an individual who has made important contributions to the live music industry by extending performance opportunities and building live audiences for Country Music outside of the United States. Promoters, booking agents, talent buyers, festival/venue bookers and other live music industry professionals are eligible to win this award to be presented only when it is deemed that a recipient is worthy of recognition.
2023 – Anna-Sophie Mertens, Live Nation, UK
2022 – Nigel Hassier, CAA, UK
2021 – Michael Chugg, Chugg Entertainment and Chugg Music, Australia