“The 52nd Annual CMA Awards” Delivers ABC’s Highest Rating This Season With Entertainment Programming
NASHVILLE—The three-hour telecast of “The 52nd Annual CMA Awards” led ABC to dominate Wednesday night, ranking #1 in all six half-hours of primetime with Total Viewers and Adults 18-49. During primetime, ABC beat its nearest competition by 3.2 million viewers (+46% – 10.1 million vs. 6.9 million – NBC) and by 62% in Adults 18-49 (2.1/9 vs. 1.3/5 – Fox). ABC delivered the highest rating on any night this season with entertainment programming. ABC saw Wednesday night season highs with its best non-sports performance since last year’s CMA Awards on Nov. 8, 2017.
“The 52nd Annual CMA Awards” was the No. 1 most socially engaged primetime program on Wednesday, according to Nielsen Social Guide. #CMAawards was the No. 1 trending topic worldwide.
“The 52nd Annual CMA Awards,” Country Music’s Biggest Night™, was hosted for the 11th consecutive year by Brad Paisley and Carrie Underwood and aired live from Bridgestone Arena in Nashville Wednesday, Nov. 14 on the ABC Television Network. The CMA Awards is a production of the Country Music Association. Robert Deaton is the Executive Producer, Gary Halvorson is the Director, and David Wild is the Head Writer.
